Brand System for AAA.com: Create a system to be used promotionally across all channels. A fresh new look that moves away from the corporate colors and a concept that is unexpected from CSAA.

System #1
System #2

System 1: Coupling an unexpected iconic image to support a typical brand voice headline, a play on imagery with words. Orange was chosen as a bright, lively, and energetic color to represent the excitement of the new site and all it has to offer.
Logo  
Email Poster
Flyer