Brand System for AAA.com: Create a system to be used promotionally across all channels. A fresh new look that moves away from the corporate colors and a concept that is unexpected from CSAA.

System #1
System #2

System 2: A more serious approach, using imagery that use people in an iconic format. This alternative uses a header that is more direct and to the point. Orange was again used as the common element to promote energy and warmth stirring up excitement for the new site.
Logo  
Email Poster
Flyer