CATHERINE BATACAN
415 806 6182
cat@batacan.com
www.batacan.com

Education
Cal Poly of San Luis Obispo
Bachelors in Graphic Communication with a concentration in Design

Skills
Photoshop, ImageReady, Illustrator, InDesign, Dreamweaver, Flash, HTML, CSS, and Javascript

Employment History

DHC USA, Inc, San Francisco, CA
Lead Web Designer, February 2008 to present

-Lead and design all efforts in site redesign
-Collaborate with ecommerce group on wireframes and information architecture
-Develop new multi media applications to incorporate into site
-Lead and design all marketing deliverables for affiliates
-Strategize, lead and design email marketing campaigns

Wachovia, West Coast Internet Group
Contract Lead Designer, July 2007 to January 2008

-Lead all visual design efforts in creating microsites
-Lead all visual design efforts in creating customer blogs
-Collaborate with Senior Information Architect on creating several visual design options to proposed product framework
-Collaborate with Senior Writer on supporting content strategy through visual concepts and imagery
-Facilitate design reviews

California State Automobile Association, San Francisco, CA
Senior Designer, 2003 to 2007

Web Design:
- Redesigned entire site after 3+ years.
- Champion the brand throughout all touch points within the internet channel.
- Create visual design documentations.
- Collaborate with User Experience team in understanding user research and personas.
- Collaborate with Product Managers in understanding technical requirements and business goals.
- Design closely with Interaction Designers on user-centered designs by providing visual recommendations to product framework
- Lead visual design and production for CSAA.com.
- Create visual designs for web applications.
- Create Marketing designs for micro-sites, promos, and banners.
- Redesigned and coded the email system for all member based content and response emails for CSAA.com.
- Redesigned, developed, and participated in creating content strategy for product e-newsletters used in Travel.
- Design promotional videos for CSAA.com.
- Managed 1-2 freelancers.
- Collaborate frequently with outside agencies.

Print Design:
- Create brand systems for products and channels within CSAA.

Gloss/Estee Lauder, San Francisco, CA
Web Designer, 2000-2003
- Involved in creating one of the first multi-platformed e-commerce sites.
- Collaborated with Creative Directors to incorporate brand look and feel to the internet channel modules.
- Designed promo and newsletter emails per brand.
- Maintained production for Stila, Orgins, and MAC.
- Created ad banners.

Waller, South San Francisco, CA
Print Production, 1997-2000
Provide support to graphic designer in prepping files ready for print. Image retouching,
refine layouts, create graphs and type formatting.

Additional Contract Work

Maid Green, San Francisco, CA
Contract Web Designer, 2008
-Created Brand Identity
-Designed Marketing Materials and business collateral
-Designed Web site
-Created prototypes using HTML and CSS

Grub Report, San Francisco, CA
Contract Web Designer, 2006
- Redesigned entire site after 3+ years.
- Developed content strategy and page flows.
- Created prototypes using HTML, Javascript, and CSS.

Vignette Restaurant, San Francisco, CA
Contract Web Designer and Developer, 2006
- Redesigned entire site after 2+ years.
- Developed content strategy and stream lined copy for a more efficient experience.
- Designed and developed entire site using HTML, CSS, Javascript, and Flash

Barolo Restaurant, San Francisco, CA
Contract Web Designer and Developer, 2006
- Developed content strategy and stream lined copy for a more efficient experience.
- Designed and developed entire site using HTML, CSS, Javascript, and Flash

Cooking With Amy, San Francisco, CA
Contract Web Designer, 2006
- Redesigned blog after 2+ years.
- Developed content strategy to stream line navigation.
- Focused on solutions in viewing content challenged by a "blog" limitations.

Leila Press, San Francisco, CA
Contract Web Designer and Developer, 2006
- Collaborated with ownerss vision and brand for the internet channel.
- Designed and Developed entire site using HTML, CSS, and Javascript.

Amy Levine, San Francisco, CA
Contract Web Designer and Developer, 2006
- Designed and developed entire site using HTML.