Hello! I’m Catherine, Product Design Strategist and Architect

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I am a Product Designer living in the San Francisco Bay who is passionate about art, architecture, and user experience design. When I am not behind a computer, I am home trying a new recipe, practicing my bread shaping & scoring skills, taking the dogs hiking in Tilden Park, or planning adventures around the world with my fiancé Michael.  

How I started in Product Design

I come from a design background, and after a few years designing print in San Francisco, I had a curiosity for the internet. So I quit my job and started my pursuit of an official web design position. My first opportunity was at "Gloss," a pre-Sephora beauty marketplace which was later acquired by Estee Lauder. As a Junior Web Designer, my most important responsibility was to knock out backgrounds of product shots and optimized them for the web. It wasn't too exciting, but by the end of my tenure,  we had designed and developed a one shopping cart ecommerce experience between multiple brands within the Estee Lauder Cosmetics family. Since then, I've been fortunate enough to follow my curiosities and practice design in many companies around the Bay Area. What I know is software has changed a lot both in development and design. But one thing remains for me, the infinite opportunities, ideas, and possibilities I experience when building products with innovative, smart people.

Email me at “catbat007@gmail” to contact me about any of my projects.

 

Timeline of projects

2020-Current Delta Dental, Product Design Manager 

  • Manage and grow a team of designers

2016-2020 General Assembly, UX Design Immersive Lead Instructor

  • Design Thinking, Product Development Methods & Cross-function relationships, and Culture within Tech Industry

2018-2019 Indeed, UX Manager 

  • UX Strategy: Design Systems for entire Indeed product ecosystem

2016-2018 BigCommerce, Product Design Lead

  • UX Design & Strategy: Design ecommerce builder for small businesses

2016-2016 Logitech, Principal IXD

  • UX Strategy & Design: Ultimate ears wireless speaker system and Logitech legacy products

2014-2016 Sephora, UX Design Lead

  • UX Strategy & Design: Scale the Social commerce “Beauty Board” to mobile and native apps

  • UX Strategy: In-store digital products and wayfinding within Sephora stores

  • UX Strategy: Beacon technology within Sephora stores

  • UX Design: Scale Sephora.com to mobile and native apps

2013-2013 ModCloth, Principal UX Designer 

  • UX Design: Mobile designs and IOS native app for shopping experience and social commerce app “Style Gallery”

2013-2014 Madison Reed, Product Design Lead 

  • UX Strategy & Design: Ecommerce and IOS native app product ecosystem

20012-2013 Google, Senior Interaction Designer 

  • UX Strategy & Design: Replatform and redesign of central billing system and google wallet integration for Domestic and International

2008-2012 TRX Training, UX Manager 

  • UX Design: Replatform and redesign of ecommerce experience

  • UX Design: TRX connect, TRX class and personal trainer finder

2007-2008 Hotwire, Senior Visual Designer

  • Visual Design: Bundle travel experience

2002-2007 AAA, Senior Web Designer

  • Visual Design: Redesign and Rebrand of CSAA platform

1997-2001 Gloss/Estee Lauder, Senior Web Designer 

  • Visual Design: One cart shopping experience for Estee Lauder brands, MAC and Stila.